Social Media Marketing Specialists attract prospects and cultivate relationships with customers through social networking sites such as Facebook, Twitter, and Instagram. Their duties include increasing website traffic, performing research, building meaningful connections, publishing content, setting up company accounts on different social networks, and providing support to other departments.
Common skills include familiarity with social media networks, computer proficiency, an understanding of analytics, marketing expertise, copywriting, communication and interpersonal skills, creativity, customer focus, and teamwork.
Estimated U.S. wage range:
$25 - $75 an hour
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